How to Set Up Country-Specific Google Shopping Feeds

Why are my product prices showing without tax on Google Shopping?

Google has different tax requirements depending on the target country. For countries such as Spain and Portugal, the price submitted in your product data must include VAT and match the price shown on your product landing page.

If your Jumpseller store applies different tax rates depending on the target country, the standard product feed may not provide the country-specific price you need. In this case, you can use Jumpseller’s country-specific feeds to generate product data with the appropriate tax calculation.

Why use a country-specific feed?

If your store applies different tax rates to the same product depending on the customer’s country, the final price may differ between countries. Jumpseller’s country-specific feeds allow you to generate product data using the tax configuration for each target country, helping keep the price submitted to Google aligned with the price displayed in your store.

How do I fix this?

You can solve this by creating separate feeds for each target country into your Google Merchant Center account.

With the Google Commerce application you can generate country-specific feeds, applying the correct tax rate and select the language for each country.

Make sure your prices match
The price submitted in your feed must match the price shown on the product landing page and at checkout. If your store displays different prices depending on the customer’s location, make sure your pricing setup complies with Google’s requirements for regional pricing.

Can Google use a single feed for multiple countries?

Yes. Google Merchant Center allows you to target multiple countries using the same product data source.

However, each target country must meet its own product data, tax, currency, and policy requirements.

If the same products have different final prices because of country-specific tax rates, using a single feed may not be suitable for your store. In this case, Jumpseller’s country-specific feeds allow you to generate separate product data for each country using its corresponding tax configuration.

This can help ensure that the price submitted to Google matches the price displayed on your product page and checkout.

What if my products have different tax rates within the same country?

This is fully supported. The country-specific feed will apply the correct tax rate per product category. For example, if your Jumpseller tax configuration applies different VAT rates to different product categories in Portugal, the country-specific feed uses those configured rates when calculating the product price:

• Wines → 13% VAT
• Champagnes, Aperitifs & Vermouths → 23% VAT

These rates are applied automatically when the correct country feed is used.

What if my countries use different currencies?

Google Merchant Center can automatically convert prices when targeting countries with different currencies, depending on your setup. However, the price and currency requirements for the target country still apply.

If you need to submit a specific country price rather than rely on currency conversion, use a country-specific Jumpseller feed.

Need help?

If you have questions about country-specific Google Shopping feeds or need help with your feed configuration, contact our Support team through our Help Center. We’ll be happy to help you review your setup.