1. Endpoint Structure
  2. Version
  3. Authentication
  4. Curl Examples
  5. PHP Examples
  6. Plain JSON only. No XML.
  7. Rate Limit
  8. Pagination
  9. Explore Methods
  10. More

Endpoint Structure

All URLs are in the format:`  

The path is prefixed by the API version and the URL takes as parameters the login (your store specific API login) and your authentication token.


The current version of the API is v1.
If we change the API in backward-incompatible ways, we'll increase the version number and maintain stable support for the old urls.


The API uses a token-based authentication with a combination of a login key and an auth token. Both parameters can be found on the left sidebar of the Account section, accessed from the main menu of your Admin Panel. The auth token of the user can be reset on the same page.

Store Login

The auth token is a 32 characters string.

If you are developing a Jumpseller App, the authentication should be done using OAuth-2. Please read the article Build an App for more information.

Curl Examples

To request all the products at your store, you would append the products index path to the base url to create an URL with the format:

In curl, you can invoque that URL with:

curl -X GET ""

To create a product, you will include the JSON data and specify the MIME Type:

curl -X POST -d '{ "product" : {"name": "My new Product!", "price": 100} }' "" -H "Content-Type:application/json"

and to update the product identified with 123:

curl -X PUT -d '{ "product" : {"name": "My updated Product!", "price": 99} }' "" -H "Content-Type:application/json"

or delete it:

curl -X DELETE "" -H "Content-Type:application/json"

PHP Examples

Create a new Product (POST method)

$url = ';
$ch = curl_init($url);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_HTTPHEADER, array('Content-Type: application/json'));

curl_setopt($ch, CURLOPT_CUSTOMREQUEST, "POST"); //post method
curl_setopt($ch, CURLOPT_POSTFIELDS, '{ "product" : {"name": "My updated Product!", "price": 99} }');                                                                                                                   

$result = curl_exec($ch);

Plain JSON only. No XML.

  • We only support JSON for data serialization.
  • Our node format has no root element.
  • We use snake_case to describe attribute keys (like "created_at").
  • All empty value are replaced with null strings.
  • All API URLs end in .json to indicate that they accept and return JSON.
  • POST and PUT methods require you to explicitly state the MIME type of your request's body content as "application/json".

Rate Limit

You can perform a maximum of:

  • 240 (two hundred forty) requests per minute and
  • 8 (eight) requests per second

If you exceed this limit, you'll get a 403 Forbidden (Rate Limit Exceeded) response for subsequent requests.

The rate limits apply by IP address and by store. This means that multiple requests on different stores are not counted towards the same rate limit.

This limits are necessary to ensure resources are correctly used. Your application should be aware of this limits and retry any unsuccessful request, check the following Ruby stub:

tries = 0; max_tries = 3;
  HTTParty.send(method, uri) # perform an API call.
  sleep 0.5
  tries += 1
  unless tries >= max_tries
    sleep 1.0 # wait the necessary time before retrying the call again.

Finally, you can review the Response Headers of each request:

Jumpseller-PerMinuteRateLimit-Limit: 60  
Jumpseller-PerMinuteRateLimit-Remaining: 59 # requests available on the per-second interval  
Jumpseller-PerSecondRateLimit-Limit: 2  
Jumpseller-PerSecondRateLimit-Remaining: 1 # requests available on the per-second interval

to better model your application requests intervals.

In the event of getting your IP banned, the Response Header Jumpseller-BannedByRateLimit-Reset informs you the time when will your ban be reseted.


By default we will return 50 objects (products, orders, etc) per page. There is a maximum of 100, using a query string &limit=100. If the result set gets paginated it is your responsibility to check the next page for more objects -- you do this by using query strings &page=2, &page=3 and so on.

Explore Methods


  • Jumpseller API wrapper provides a public Ruby abstraction over our API;
  • Apps Page showcases external integrations with Jumpseller done by technical experts;
  • Imgbb API provides an easy way to upload and temporaly host for images and files.