Install TikTok Pixel on Your Online Store
TikTok’s pixel is a code that allows you to track and understand the actions users take on your website. When a user gets to your site, the pixel f...
The combination of Conversions API with other Facebook Business Tools allows learning more about how customers connect with the company. To help maximize the effectiveness of the website events, use the Conversions API in addition to the Facebook Pixel.
Website events sent through the Conversions API are related to Facebook Pixel and behave in the same manner that events delivered through the Pixel do:
The Conversions API creates a connection between an advertiser’s marketing data and the Meta systems! Here are the main benifits of this:
Apple’s iOS 14.5 update forces developers to give users an option to opt out of every tracking in their applications. This is something that affects every single business that relies on Facebook Ads to reach their audience, as now target audiences with iOS devices are going to be harder and more expensive to reach if users don’t opt-in to Facebook Tracking. This affects the most-used technique to track conversions; the Facebook Pixel. Ad-blockers will also block the Facebook Pixel, regardless of cookie settings. Conversion API is the solution to this problem.
Go to events manager, logging in to your Facebook account
Click “Connect data sources” in the left sidebar
Name your Pixel
Enter store’s URL (e.g. demostore.jumpseller.com)
Choose “Pixel only”
Close the window asking to manually install the code or use a partner integration (Jumpseller already has the code installed)
Copy the ID of the Pixel and paste it in Jumpseller’s General Settings
Install Facebook Commerce
Login to FB Commerce; during the login, choose one of your existing Pixels or create another one (inside the “Meta pixel” option)
If you created a new pixel or chose one with an unfinished configuration, go to events manager and choose to “Continue Pixel Setup”
|Event||Source||Description||Trigger||Affected by iOS 14.5 privacy update|
|AddToCart||Server||Add product to cart||Add product to cart||No|
|Contact||Server||Submit contact form||Submit contact form||No|
|InitiateCheckout||Server||View first page of the Checkout process||Visits Checkout page||No|
|Purchase||Server||Reach the final Checkout success page for the first time||Visit to the success page||No|
|CompleteRegistration||Server||Customer registers in store||Customer is registered||No|
|Search||Server||Submit a search query||Visits a search page||No|
|ViewCart||Server||View Cart page||Visits the cart page||No|
|ViewContent (Category)||Server||View page of category||Visits a category page||No|
|ViewContent (Product)||Server||View page of product||visits a product page||No|
|AddPaymentInfo||Browser||View Checkout’s page after adding payment info||Visits Payment Page in Checkout||Yes|
|Lead||Browser||Customer logs in or registers at store||Visits log in page||Yes|
|PageView||Browser||View any page||Visits any page||Yes|
All events marked as “Server” (Conversions API) are also available on the “Browser” (Pixel), however, they’re only sent via the API if it is available.
For more information about events, please review Facebook support documentation:
Not receiving server events.
If you are only receiving browser events instead of server events, make sure that you are “logged in” to the Facebook Commerce sales channel.
Browser events being sent alongside server events with anomalous data.
In this case, you should disable codeless event tracking (see image below). We already handle all events with our own code, Facebook should not track button clicks and page loads on top of it (we only send events via either browser or server, never both at the same time).
If you still have questions, please contact us and we will get back to you as soon as possible.
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