Are you familiar with the annoying feeling of customers backing off right before making the payment? Well, you are not alone! An Abandoned Order is an incomplete order, it is when a visitor adds products to the shopping cart but does not follow through and make the payment.
Reasons For Abandoned Orders
To minimize abandoned orders you need to understand what causes them and analyze how you can make corrections/improvements to eliminate/minimize these reasons.
If you have accumulated a large number of abandoned orders, you don't necessarily need to make drastic changes (although it is good to review your website and check if there are any roadblocks towards visitors completing orders). A certain number of abandoned orders are always expected when you run an online store.
In fact, for online stores, it’s estimated that 65% of the orders become abandoned. On a flip side, abandoned orders can be seen as an opportunity since, after all, these are people who almost completed a purchase on your store, so let us see how to recapture their attention.
Recovering abandoned orders with Jumpseller
Once you have optimized your processes, the number of abandoned orders should start to decline. To increase your sales, you should also use a recovery email for abandoned orders. NOTE: This feature is only available for Pro or Premium plan users on Jumpseller.
You can view the Abandoned Orders by going to the Orders section on the admin panel. These orders will receive the recovery email if the Abandon Order Recovery feature is enabled.
Go to the admin page and click on Emails under Settings on the left sidebar. Once you are there, you will see a button for Abandon Order Recovery email, you can enable or disable this feature from here.
When you go inside Abandon Order Recovery, you can see the default template that is set for the email to be sent out. You can also Customize this email by going into the Abandon Order Recovery email settings and clicking on Modify the outgoing email.
Set the schedule for sending this email by setting the pending order expiration time, you can configure the Checkout settings on the admin panel under the Settings section. The time set can differ for manual payments (For example, Bank transfers) and automated payment methods (for example, PayPal).
The only way to go back to the Cart with previously added products (if the stock is still available) is via this email. The email is sent to the customer when the order status becomes Abandoned. A sample of the email sent by the system can be seen in the following image
You can resend the email manually as well, for that, just go to the Abandoned Orders section and click on the respective order you want to resend the email to, once there, you can scroll down click on the 3 dots on the date the email was sent, and you will see the option for Resend Email.
If you have any questions regarding all of this, you may contact us any time and we will be happy to assist you.