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Facebook Commerce: How to sync a Facebook Shop with your Online Store

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Creating an e-commerce store with Jumpseller is the first step to publicize your products on the Internet.

The next step is to link channels with your store to present your products or services to Marketplaces, Social Networks and other important platforms.

In this article, we talk about how to use Facebook's commercial tools to sell, study your customers and advertise on Facebook and Instagram.

Our Facebook Commerce Sales Channel will help you perform these actions:

  • Sell on Facebook and Instagram To sell on these platforms you need to synchronize your catalog with Facebook. In the case of Instagram, your business must additionally comply with the conditions of that platform.

  • Behavior analysis of your customers

    In order to define and create advertising campaigns and improve the process of buying your customers, Facebook delivers tools to measure and study how your customers move in the store. For this you need to create and configure a data source called Facebook Pixel.

  • Facebook advertising

    Have you noticed that sometimes it seems that Facebook or Instagram reads your mind when displaying advertisements for products you have searched online? This can be achieved through advertising campaigns aimed at customers who visited your products. This requires the installation of Facebook Pixel and the Synchronization of your products.


Contents


How to set up Facebook as a Sales Channel

1. Create and Add your Pixel

Go to the Pixels tab of your event manager on Facebook, you can create a Pixel on this page.

If you already have one, copy the Pixel Identifier number, it is a number of 16 characters, for example 1870689469812345. Then you insert it in the Administration panel from your Jumpseller store, in Settings> General> Facebook pixel ID.

2. Synchronize your catalog and connect it to your pixel

In your Jumpseller Administration Panel> Sales Channels, select Facebook Commerce. In order to activate the integration, your Facebook account must meet the following requirements:

  • Your Facebook page was added to the Business Manager account.
  • You have an advertising account associated with a Business Manager account.
  • You have your Facebook pixel in the Business Manager account.
  • You have Pixel administration permissions and it has an advertising account associated with it.

In case you do not meet any of these requirements, set up your Business Manager on Facebook according to our instructions.

Select the name of your Facebook Business Manager account, and after checking all the boxes you can click on "Configure App". The application installer will open: Select your page, pixel, decide if you are going to create only one catalog or if you also want to create a store on Facebook.

Then you can select the products you want to send to Facebook one by one by clicking on "Sync to Facebook" or send them all with the button in the top bar that says "Import All".

Be careful that your products comply with the policies of Facebook, since if you send one that is not authorized, Facebook could block your account.

Finally you must ensure that your Facebook catalog has the correct Pixel Associated, this will allow you to carry out Re-Targeting campaigns of your products.

You can do this by entering your Facebook Catalog> Settings> Event Sources.

Confirm that the associated Pixel is the same as the one you entered in your Jumpseller store in your Administration Panel: Settings> General.


How to verify that your integration is working

Install Facebook Pixel Helper

This is a tool developed by Facebook for Google Chrome that shows which Facebook Pixel events are triggered by browsing a web page, you can install it from the website of extensions from Google Chrome.

Verify that your selected products were sent to Facebook

Check in your Facebook catalog If your selected products have been sent to that platform.


How to set up Facebook Business Manager

Business Manager is a Facebook tool that helps organize and manage your business.

You need a personal Facebook profile to create a Business Manager account. Use your personal Facebook username and password to subscribe to Business Manager. It is a safer way to log in than with just an email address and password.

Create a Business Manager account

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  • Sign in to Facebook if the notice appears. Use the credentials of your personal Facebook account.

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Add your business details

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At this point, you must enter some details about your business.

  • Company name: This is the name of your company. It will be publicly visible on Facebook and cannot contain special characters.
  • Your name and commercial email: here you must enter your name and the email address you use to conduct business of the company.

Notifications about your business will be sent to this address.

1_4

By clicking Next, you will go to the next step to enter your business information. At this point, you must enter details such as the address from where you operate and the website of your company.

You also need to specify whether your business account will be used primarily to promote your own goods or services or to provide services to other companies.

Once all the details have been entered, click on Submit and the Business Manager account will be created. Keep in mind that you will be asked to confirm your email address to get full access to your account.

Associate a Page with your Business Manager account

Now that you have created a Business Manager account for your business, you must associate a Facebook Page. It is recommended that at this point you have already created a Facebook Page for your account. How do I create a Facebook Page?

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Click Add Page to start this part.

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Now you will be asked if you want to add a Page to Business Manager that you manage yourself, add another person's page (for this option you need to access the desired page) or create a new one. Assuming you have access to your company's Facebook Page, click Add Page.

2_3

You will now be asked to enter the name or URL of your page. When you start writing, Facebook will search your page. Select the correct one and confirm by clicking Add Page. This will associate your Facebook Page with your business account.

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Add an Ads Account to your Business Manager account

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Now that you have associated your Page with your Business Manager account, you must do the same for your Ads Account. From the general description of your business account, go to Add Ad Account.

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Similar to the previous step, you now have 3 options on how you want to add an Ads Account.

  • Add an Ad Account: When adding an ad account, it is permanently moved to the Business Manager. You must be the owner of the ad account to do this. Keep in mind that once you add an ad account and it has moved to your Business Manager, this action cannot be reversed. All administration of your ad account must be completed within your Business Manager profile.

  • Request access to the Ad Account: this means request access to an existing ad account in Business Manager. The administrator of that Business Manager can give you access to work on it.

  • Create a new Ad Account: if you create a new ad account in Business Manager, it will permanently belong to that Business Manager.

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If you choose to associate an existing Ad Account, you must enter its ** ID Account . To create a new Ads Account, you will need to enter the account name, as well as the **payment, time zone and currency information.

After selecting or creating your Ad Account, follow the steps presented so that your Business Manager account has access to work on it.

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Facebook Pixel

The Facebook pixel is a piece of code that is placed on your website to report conversions, build audiences and get information on how People are using your website.

Create a Pixel

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To create a Pixel for your business, start by going from the Business Manager menu to the Event Manager Events Manager.

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Once there, under Data Sources, you will find the option to create a pixel for your business.

To create the pixel, you only need to assign it a name and, optionally, add the URL of your website.

Add People

Once the pixel is created, you must assign it to someone.

4_3

To do this, start by going to Business Settings Business Settings.

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Your newly created Pixel can now be found under Data Sources.

Select your Pixel and, on the People tab, click Add People.

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Choose the Business Manager account administrator yourself (this will be the only person included in the list if you have not added any other) and activate the switch labeled Manage Pixels and click Assign.

This will give you full access to the Pixel and its actions.

Connect Assets

Once the pixel is created and people are added, you must associate it with your company's Ads Account.

Once you have selected your pixel in Data Sources, go to Connected Assets and click Add Assets. This is where you will associate your pixel with your Ad Account.

4_5

In the Add Assets menu, select your Ads Account and press Add.

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Your Ad Account is now connected to the Pixel and you should see it in the Connected Assets list.


Frequent questions

  • I can't configure the Facebook application

    Please make sure you have disabled all / any ad blocker in your browser, and enable the option to save and read cookies in your browser, while configuring the Facebook application.

  • My Facebook Pixel shows some errors or does not work properly

    Only in Google Chrome, after deactivating all ad blockers, install the Facebook Pixel Helper plug-in (link: https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc) and open your site web to confirm if all data is displayed correctly on each page.

  • The store section is not showing on my Facebook page, why?

    You may be violating Facebook Merchant Terms and Policies. Check them here: Terms and Policies.

  • My products do not sync with Facebook or the images of my products are not displayed, why?

    Uploading images to the Facebook store can be complicated, however, Facebook provides some recommendations to have the best chance of being approved. * Note: each product must be approved before it can be displayed in your Facebook Store.*

  • I want to sell on Instagram, but my account is not approved, why?

    First, you must meet the following requirements to use purchases on Instagram. You must send your account to review it through your Instagram account settings. Note: your account can be rejected without any explanation, the approval of the catalog / account is at the sole discretion of Instagram.

  • Image Requirements

    • At least one image is required for each product.
    • Each image must be of the product itself. It cannot be a graphic representation (for example, an illustration or an icon) of the product.
  • recommendations

    • You must use images that:
      1. Be easy to understand and show the whole product.
      2. Have a resolution of 1024 x 1024 or higher.
      3. Be in square format.
      4. Show the product closely.
      5. Have white backdrops.
      6. Capture the product in real life situations.
    • You should not use images that contain:
      1. Text (for example: calls to action, promotional codes).
      2. Offensive content (example: nudity, explicit language, violence).
      3. Advertising or promotional material.
      4. Watermarks.
      5. Time sensitive information (for example: price drops for a limited time).
  • Descriptions Requirements

    • Rich text only (not HTML).
  • Recomendaciones

    • Your descriptions should:
      1. Offer only information directly related to the product.
      2. Be digestible (for example, use short sentences and / or bulleted lists).
      3. Highlight unique product features.
      4. Be correct in grammar and punctuation.
    • Your descriptions should not have:
      1. HTML.
      2. Telephone numbers or email addresses.
      3. Long titles.
      4. Excessive punctuation
      5. All uppercase or lowercase letters.
      6. Spoilers of books or movies.
      7. Links to external sites.

We are here to help you, so if you have any questions, you can contact us at any time.