How to sync a Facebook Shop with your Online Store
Creating an e-commerce store with Jumpseller is the first step to publicize your products on the Internet. The next step is to link channels with your store to present your products or services to Marketplaces, Social Networks and other important platforms. In this article, we talk about how to connect your store to the Facebook Sales Channel.
With this Sales Channel, you can perform these actions:
Sell on Facebook and Instagram
To sell on these platforms you need to synchronize your catalog with Facebook. In the case of Instagram, your business must comply with the conditions of that platform. In addition, to use the Instagram Sales Channel, you will need to have a Facebook Commerce account.
Behavior analysis of your customers
In order to define and create advertising campaigns and improve the process of buying your customers, Facebook delivers tools to measure and study how your customers move in the store. For this you need to create and configure a data source called Facebook Pixel.
Have you noticed that sometimes it seems that Facebook or Instagram reads your mind when displaying advertisements for products you have searched online? This can be achieved through advertising campaigns aimed at customers who visited your products. This requires the installation of Facebook Pixel and the Synchronization of your products.
How to set up Facebook as a Sales Channel
All you need is a Facebook account, there are no pre-requisite steps, everything you need to get started will be created during the installation process.
From your admin panel, open the Sales Channels in the side bar. Install the Facebook Commerce sales channel.
Once you have Authorized the installation, you can configure your Facebook business administrator account.
Log in to the Facebook account associated with your business if you haven't already. Click on continue and you will enter the next step.
To use the sales channel, you must have an account in the Facebook Business Manager, you can create one in this step or use an existing one.
Once you've selected your business manager account, you can connect a Facebook Page. Again, you have the option to create a page or select one that is already associated with your Facebook account.
Then, you must select a Catalog, similar to the previous steps you have the option to create a catalog and select an existing one.
Next, you will need to connect an Ad Account, create a new one or connect an existing one.
Finally, you should have a Facebook Pixel that can also be created in this step, simply add a name and click continue.
After you have all the relevant accounts created and selected, click continue and wait for the process to finish. When you see the option click Finish. That's it, you will now be redirected to the settings menu.
Click on Management and you will see all the assets you have created. You can manage everything in one place.
Go to the Product List from the top right corner. You will see the products of your store, if you click on Import All, they will be synchronized with your Facebook catalog.
Click on the Facebook Catalog button and you can see your products there. If you click on a product you can also see its details.
Back in the admin panel, from the top-right menu, you can access the Business Manager.
If you click on Settings you can return to the main menu, here you will have the option to reset the application if you need to change your account or the initial settings. That's it, your store is now connected to Facebook!
Why my catalog does not show in Instagram?
It's recommended to create a "Facebook Commerce" account, so you can set up the Instagram Sales Channel. Please create one here (you must be on your computer).
I can't configure the Facebook application
Please make sure you have disabled all / any ad blocker in your browser, and enable the option to save and read cookies in your browser, while configuring the Facebook application.
My Facebook Pixel shows some errors or does not work properly
Only in Google Chrome, after deactivating all ad blockers, install the Facebook Pixel Helper plug-in and open your site web to confirm if all data is displayed correctly on each page.
The store section is not showing on my Facebook page, why?
You may be violating Facebook Merchant Terms and Policies. Check them here: Terms and Policies.
My products do not sync with Facebook or the images of my products are not displayed, why?
Uploading images to the Facebook store can be complicated, however, Facebook provides some recommendations to have the best chance of being approved. Note: each product must be approved before it can be displayed in your Facebook Store.
I want to sell on Instagram, but my account is not approved, why?
First, you must meet the following requirements to use purchases on Instagram. You must send your account to review it through your Instagram account settings. Note: your account can be rejected without any explanation, the approval of the catalog / account is at the sole discretion of Instagram.
- At least one image is required for each product.
- Each image must be of the product itself. It cannot be a graphic representation (for example, an illustration or an icon) of the product.
- You must use images that:
- Be easy to understand and show the whole product.
- Have a resolution of 1024 x 1024 or higher.
- Be in square format.
- Show the product closely.
- Have white backdrops.
- Capture the product in real life situations.
- You should not use images that contain:
- Text (for example: calls to action, promotional codes).
- Offensive content (example: nudity, explicit language, violence).
- Advertising or promotional material.
- Time sensitive information (for example: price drops for a limited time).
- You must use images that:
- Rich text only (not HTML).
- Your descriptions should:
- Offer only information directly related to the product.
- Be digestible (for example, use short sentences and / or bulleted lists).
- Highlight unique product features.
- Be correct in grammar and punctuation.
- Your descriptions should not have:
- Telephone numbers or email addresses.
- Long titles.
- Excessive punctuation
- All uppercase or lowercase letters.
- Spoilers of books or movies.
- Links to external sites.
- Your descriptions should:
We are here to help you, so if you have any questions, you can contact us at any time.