Having a strong Facebook presence is one of the key components of running a successful online business, it can go a long way in helping you establish your brand. In this article, we take you through the steps to understand and use the Facebook App with your Jumpseller online store.
(Note: this product catalog is not for the Facebook Marketplace or to upload product pictures on your page, it is for the Facebook Product Catalog).
Why use the Facebook App?
With this app you get to have the complete Facebook package, that means, Facebook Pixel, Product Catalogs, and Dynamic Ads all in one. You can use these perks to drive your sales and increase profits. With this app, you get the chance to:
Reach the right people: Set up the Facebook pixel to find new customers, optimize your ads for people likely to buy and reach people with relevant ads on Facebook.
Show them the right products: Automatically create carousel ads that showcase your products, or use dynamic ads to retarget your site visitors with ads based on what they browsed.
Measure the results of your ads: When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.
Many online retailers have found success using the Facebook pixel to track the performance of their ads and run dynamic ads:
“The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook... Facebook is 100% the backbone of our customer acquisition efforts and it's been made even better with the improved Facebook pixel” Ali Najafian, co-founder, Trendy Butler
“I'm thrilled with the results we've seen since launching dynamic ads. We saw a rise in conversions almost immediately after launch and have been able to scale the program at an impressive pace over the past 6 months. These ads have proven to be a key component of our marketing efforts” Megan Lang, Digital Marketing Manager, Food52
“With dynamic ads, Target has been able to easily engage consumers with highly relevant creative. The early results have exceeded expectations. Performance has been especially strong on mobile devices — an important and fast-growing area for Target — where we're seeing two times the conversion rate” Kristi Argyilan, Senior Vice President, Media and Guest Engagement at Target
What is included?
The new Facebook pixel makes conversion tracking, optimization and remarketing easier than ever. Use the new pixel with standard events and you’ll be able to access all features below.
Conversion tracking: Check how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales).
Optimization: Show your ads to people most likely to take a specific action after clicking on them, such as adding an item to the cart or making a purchase.
Remarketing: You can reach the people who visited your online store and remind them of your business with a Facebook ad.
This is a customizable system. You can have campaigns running indefinitely with multiple targets. It will easily become your favorite app if you are deeply invested in Facebook Ads.
Product catalog integration
Importing your product catalog to Facebook enables you to use dynamic ads. Dynamic ads look identical to other link ads or carousel-format ads that are available on Facebook. However, instead of individually creating an ad for each of your products, Facebook creates the ads for you and personalizes them for each of your customers.
Scale: Use dynamic ads to promote all your products without needing to create individual ads for each item.
Highly Relevant: Show people ads for products they are interested in to increase the probability of a purchase.
Always On: Set up your campaigns once and continually reach people with the right product at the right time.
Cross Device: Reach people with ads on any device they use, regardless of where they first see your products.
How does it work?
Follow these steps to start using the Facebook App with your Store:
Go to the Apps Section on the admin panel of your store and click on Gallery, here you will see the Facebook App, click to install it.
Once done, go to the Installed section and click it. You should see this page, here click Get Started.
Now you should be viewing the setup wizard for the App, as you see below, Click Next:
Next, you have to select the Facebook page for your business:
Select a pixel for your site, if you have one associated with your Facebook Page, it should already be selected, if not, you can go ahead and select one.
The App will show you the number of products to be imported from your inventory. Any new product you add to your store will already be added to your product catalogue on your Facebook Page.
Now you are ready to create an Ad for Facebook. Your products that were imported from your online store will be shown in the Facebook Ads.
You can go to your Facebook Page, specifically to your Facebook Business Manager and view your product catalogue there, it should look similar to this.
Frequently Asked Questions
How to use the Facebook Pixel?
The pixel will not do anything by itself alone, it will allow you to track customers so you can then use Facebook Ads to show them products they might be interested in and then hopefully drive sales to your store.
If you have more questions about Facebook Pixel, please visit the following page: https://www.facebook.com/business/help/742478679120153
If you have more questions about Dynamic Ads, please visit the following page: https://www.facebook.com/business/help/1598907360340114
Is it free?
Yes, it is free but in order to take advantage of it you will need to have a budget for Ad Campaigns, it does not do anything by itself alone, so keep that in mind.
How Can I manage my Facebook Catalog?
On the Business Manager you can manage your Facebook Catalog. Don't forget to change to correct account on the header of the page.
We are here to help, so if you have any questions you may contact us anytime.