Explaining the Dashboard Statistics
In Business Management there is a very famous quote from W. Edwards Deming, "you can't manage what you can't measure". It is usually easier to make right decisions, when one has the right information. With our dashboard statistics, you will be able to find out where to invest your time and energy, so your business is running in an optimised manner.
In this article, we take you throught the Jumpseller dashboard dynamics one by one.
Dashboard Statistics are key to measure and understand customers behavior. Let us imagine that you are rethinking your online store's marketing strategy, to find out what is the best way to increase your sales, you want to analyze the store's performance in the past.
On the Dashboard tab, you can see the following graph:
In this graph you can find two different kinds of measures:
Subtotal: The total amount on sales on a specific day (vertical green bars)
Visits: Number of unique users visiting the store on a specific day (blue trend line)
With this graph, you can identify sales trends and notice the day where you were able to turn more visitors into buyers and, check the order's history, what was the reason behind that result (e.g. a product promotion) which you could replicate again. In order to check how this customers behavior evolved through time, you can switch the period from a single Day to a Week, a Month or a Year.
On a second section, you can find other metrics to evaluate your store's performance and a green line to each metric. Please note that this line is a timeline based on the time period selected in the previous section (e.g. week or month) and the number is the average of those data points:
Conversion Rate - The ratio of visitors who convert from viewing store's pages, categories and products to customers after purchasing at least one product. (Higher is better)
Cart Abandon Rate - The percentage of customers who drop out of your store after adding one or more products to their carts. (Lower is better)
Average Order Size - The average order’s total amount per day.
Pages/Visit - The average number of distinct pages viewed by users during the period of time previously selected. (Higher is better)
Bounce Rate - The percentage of users who access your store but do not interact with it. They leave within some seconds of their arrival. (Lower is better)
Average Time on Site - The average time a unique user spends on your store. (Higher is better)
Using these statistics you can identify possible ways to improve your sales. Coming back to our example, a high Bounce Rate might indicate that your product placement is not really working and you should consider a better organization or add some new pictures for your product. If you notice a low rate Pages/Visit you should start considering new ways to reach potential new customers (e.g. adding different keywords on Google Ads).
As you can see you can get a lot of insights from your customer's behavior using your store’s dashboard statistics.
If you want to see more detailed information you can check in Google Analytics Jumpseller is integrated already, you just have to add your ID tracker so you can have more information about customer behaviour.
If you have any further questions, please don't hesitate to contact us.