How to install Google Shopping

Connect your E-Commerce to the Google Shopping Sales Channel

Creating an E-commerce store on Jumpseller is the first step to making your products available on the internet.

The next step is to add ways of bringing your products or services to more Market Channels such as: marketplaces, social media, web stores, etc.

In this article, we talk about how to send the products on your Jumpseller Store to Google Shopping, a popular Sales Channel.

Google Shopping


  1. Introduction to Google Shopping
  2. Setting Up Google Shopping as a Sales Channel
  3. Product Listing
  4. Products and Account Approval
  5. Most Common Google Merchant Center Errors and How to Fix Them

Introduction to Google Shopping

Google Shopping is a Google service which allows users to search for products on online shopping websites and compare prices between different vendors.


Customers can either go to the Google Search homepage to enter a search query and then select the Shopping tab under the navigation bar, or go directly to the Google Shopping homepage where products can be searched and compared with between different vendors.


Google Merchant Center and Google Ads

Google Merchant Center is where you create your product feed to be used on Google Shopping, our integration will send your products in the correct format to a Google Merchant Account.

Compared to Text Ads, Google Shopping Ads are a bit different.

Keywords are more important for text ads, when you create campaigns and ads it is all focused around keywords that you have selected.

However, with Google Shopping, it is Google that determines when a product listing ads show up.

Similar to SEO, Google here considers your site, feed and bids to determine what search queries should trigger your ads.

Setting Up Google Shopping as a Sales Channel

In order for Google Shopping to work properly, the first thing to keep in mind is that when you install it, a new account will be created in the Google Merchant Center and you will have to claim ownership of your website.

  1. Go to the Sales Channel Section on the admin panel of your store and click on Google Shopping.

  2. Login with your Google Account. Login Google Shopping App

  3. Finally, all that is left is to Verify and Claim your website, you just have to click the button:

    Verify Domain Google Shopping App

Product Listing

Once you have set up your account, you will see all your products listed.

Now you are able to select which products you want to submit to the feed just by flipping the switch.

Enabling or disabling the product will automatically insert or remove the product from the feed.

All the products load disabled by default.

Product Listing Google Shopping App

Products and Account Approval

After you submit your products to the Merchant Center, Google will start a review process that includes:

If you click the verify button next to your product it will query Google Merchant Center about your product status. A product can have these status:

  • Green and Enabled: The product configuration is correct and the product shows in your Google Shopping feed.

  • Red and Enabled: The product configuration is not correct but the product shows in your Google Shopping feed.

  • Red and Disabled: The product does not shows in your Google Shopping feed.

  • Yellow: The product is still being evaluated by Google.

In order to help you with these best practices and to improve the quality of your products we elaborated a raking with the most commom Google Merchant Center Erros and how to fix them.

Most Common Google Merchant Center Errors and How to Fix Them

Missing Shipping Information:

Follow Google Instructions on how to setup the shipping costs.

Invalid or missing GTIN value:

A GTIN is a unique and internationally recognized identifier for a product.

To find yours refer to the barcode on your product's packaging.

If you can't find the GTIN, you can always contact your supplier or the product's manufacturer to ask for it.

Not all products require a GTIN, for example, Custom Made products such as custom Shirts or art don't need one.

However, if your product has one and you don't submit it the product performance on searches might be limited.

Read more information in Google's GTIN Guide

Missing Google Product Category

On the product settings of your, Jumpseller Store add the Google Product Category of your product.

Account suspended due to policy violation: return and refund policy

Please ensure that the return and refund policy is clearly available on your website, it should be easily discoverable and shouldn’t be missing.

Create a policy on your Admin Panel: Pages and then add them to one of your navigation menus in your Admin Panel: Navigation.

Account suspended due to policy violation: Restricted purchase

Make sure that the products sent to your Google Shopping feed are allowed by Google and that restricted prodcuts such as alcoholic beverages, adult oriented, healcare, gambling and political content follows the shopping ads policies.

Other Recommendations

Make sure there’s a business address that resolves properly on Google Maps and a business phone number that rings and is answered during normal business hours.

Ensure that the website displays identical information to all users, in all locations, regardless of any user-specific details such as IP address, browser, user-agent, etc., and meets the language requirements of the target country.

If you have any further questions you can always contact us.